Thriller Records Welcomes: AVOID
Hailing from music mecca Seattle, WA, hard rock quintet AVOID have today unleashed the video for their latest banger “HostAge At A BeAch House PArty” off their recent EP, “The Burner”. Between the shots filmed in beautifully idyllic Malibu, CA, to shaving one's head, and falling out of an airplane, “HostAge At A BeAch House PArty” visually captures the descent into losing oneself in dizzying anxiety. Speaking on the release, AVOID frontman Benny Scholl shares:
"We're incredibly stoked to share the video for HostAge At A BeAch House PArty! We couldn't have done it without the amazing work of everyone on the team. This is by far our most elaborate video we've done yet. We hope you guys have as much fun watching as we did making it!"
Check out the video for "HostAge At A BeAch House PArty" here or by clicking the link below.
AVOID have also announced today that they are the ambassador signing to Thriller Records - the brand new label launched today by Bob Becker, the mastermind and founder of world-renowned alternative rock label, Fearless Records. The brand new venture is centered around artist-friendly deals, long-term development and creating the rising stars of tomorrow. With a broad range of artists from a widely diverse spectrum of genres and backgrounds, Becker’s passion for discovering and nurturing new talent is stronger than ever. Joining him in the new venture are former Fearless partner John Perenchio, Thriller Records LabelManager Nick Moore (founder of InVogue Records) and former Fearless Records President/Chief Marketing Officer, JennyReader. Thriller Records can also reveal that they’ve signed an exclusive global distribution agreement with ADA MusicWorldwide.
Speaking on his new venture, Becker shares "I've always believed the artists and the fans need to be at the center of anything we do. We need to advocate for them and for the creators, empowering them to be able to create on their terms, taking our years of experience and combining it with a fresh approach to what an independent label should look like in 2021 and beyond -an entity embracing the way music is now discovered and consumed, and running with it.”
Exploding out of Seattle, WA, AVOID has been making a name for themselves thanks to their electrifying live show and an unabashed experimental approach to their music. The result is an alchemistic audio dose of heavy hedonism, the stamp of a young act unafraid to equally embrace both their innovation and individuality.
With their latest release “The Burner” (released November 2020) they have already made their mark. Securing a partnership with NASCAR including an AVOID car scheme and tracks “Song About James” and “HEAT” in video game NASCAR Heat 5, as well as being an Accelerator Artist To Watch with three tracks in rotation on Sirius XM Octane and Liquid Metal, they exploded unafraid in a year where so many were questioning their next steps. Confident of what they are creating, and about to kick global ass, AVOID is ready to take their place in the new wave of great heavy young acts.