album release · avoid · cowabunga · cult mentality · music video · my world · thriller records · whatever · Nov 04, 2022

AVOID Releases Genre-Blending Album Cult Mentality Drops New Music Video For Single "Can't Take This Away"

Exploding out of Seattle, WA, bombastic five-piece AVOID releases new album Cult Mentality on November 4.

Featuring anthemic single "Can't Take This Away", currently in hyper rotation on SiriusXM Octane, the album features ten infectious tracks celebrating inclusivity and musical diversity while bringing the good times. It's a spirit that AVOID channels through their impressive live shows, fueling the band's reputation as one of heavy music's most promising young acts.

"What a trip that this record is finally here. This is a culmination of everyone’s hard work, hardship, ups & downs, lefts & rights, and everything in between over the last couple years. When we started making this record I don’t think any of us knew what we were signing up for. I think we went through like 30 or 40 demos & starting points of songs to get to the 10 that made the album, and because of that I’m so proud of it. We didn’t settle until we got exactly what we wanted out of this sound, and I’m so proud of that. I hope this record can mean something to you like it does to me!" Says lead vocalist Benny Scholl about the new record.

In addition to the release of Cult Mentality comes a turbulent new music video for AVOID's most recent single, "Can't Take This Away."

"We had such a blast shooting this one. We got to have this whole bowling alley to ourselves for the day, which that in itself was a trip. Our director Matthue Cole is one of our best friends and we’re super comfortable around him so it’s always cool to have him push us and get the best out of us when we work together. I think the video is perfect for this song too cause this song is really about living your best life, going out with your friends, driving with the windows down, and in general just kicking ass. I hope it’s as fun to watch as it was to make!" Says Scholl about the new music video.